Industry · Apparel
Affiliate marketing for apparel brands.
A fast-growing apparel DTC scaled affiliate from 4% to 10.9% of revenue with an $8X ROAS — by pruning low-value coupons and adding top-of-funnel content publishers.
What we do for apparel brands
Apparel programs are dominated by coupon and deal sites that cannibalize last-click. The fix is rarely "cut coupons" — it is to add top-of-funnel content publishers (LTK, ShopStyle, Lyst) and tier commissions so first-purchase customers earn the brand more margin than repeat-discount shoppers.
A healthy apparel program contributes 10–15% of DTC revenue and has a new-customer ratio above 40% on the affiliate channel. We get there by sequencing publisher activations across the funnel, not by paying every partner the same flat commission.
Publishers we activate for apparel
Content & influencer
LTK, Condé Nast, Hearst — fashion editorial and creator-driven discovery.
Shopping discovery
ShopStyle, Lyst — vertical-specific product discovery and aggregated catalogs.
Loyalty & rewards
Rank & Style, Capital One Shopping, Rakuten Rewards — top-of-funnel awareness at low cost.
Result
A women's apparel DTC brand wanted to lift affiliate from 4% of site sales to 10% of DTC revenue, reduce overall costs, and decrease bottom-funnel coupon sites. In 14 months we delivered 574% sales growth and an $8X ROAS — while removing 300+ low-value affiliates and adding top-of-funnel placements at Rank & Style and Capital One.
Want an apparel-specific audit?
We will benchmark your program against the 10% revenue mark and tell you exactly which publishers to add (and remove).