Methodology

How a Surge engagement starts.

From discovery to first publisher activation — a five-step methodology refined across 1,000+ brands.

How it works

Five steps from intake to first activation

Every engagement follows the same structured ramp-up — so you know exactly what is happening, when, and what we need from you at each phase.

Beyond the launch ramp, every program runs with the same operational scaffolding from day one.

A senior point of contact who knows your program end-to-end — not a junior coordinator.

Standing call to review the numbers and decide the next moves — backed by benchmarking against your vertical.

On-demand calls when issues or opportunities pop up. No ticket queue, no escalation path.

Quarterly activations, seasonal pushes, product launch promotions — aligned with your paid media calendar.

Strategic recap of the year + roadmap for the next 12 months tied to your growth goals.

Application review, creative refresh, terms updates, fraud monitoring — your partners get the attention they need to perform.

The first phase — Brand Education — starts on a 30-minute discovery call. No commitment required.