Case study · Home & furniture
High-AOV home furnishings · Program relaunch
$7.6X ROAS over 16 months · 17% YoY revenue lift · 58% cost reduction in month one.
Challenge
A home furnishings company shut down its affiliate program due to lack of profitability under a major affiliate network's management. The original commission structure and service model became prohibitive for growth with the company's high AOV — partnerships and the network relationship were ended.
After being introduced to Surge and pitched on a model for growth, the brand agreed to relaunch and test alongside other paid media efforts.
Solution
Surge relaunched the program on its original network with a new strategy: streamlining affiliate commissions, aligning incentives with margin goals, building stronger affiliate relationships across the full marketing funnel, and scaling the program to regain confidence in the channel.
Despite the recent shutdown, Surge relaunched with all major affiliates with an updated commission structure that was scalable. With a more efficient management fee and updated customer / affiliate offers, the business profitably re-engaged. After re-establishing relationships with previous partners, new top-performing affiliates were recruited beyond bottom-funnel sites into mid-funnel partnerships — increasing traffic, sales, and long-term vendor relationships.
Results
58% cost reduction
in the first month while attaining $4X ROAS.
190 affiliates re-activated
from previous shut-down partner base.
117 newly recruited
into the program.
200 affiliates removed
that were not valuable to the program.
17% YoY revenue lift
over 12 months of management.
$7.6X ROAS over 16 months
affiliates contributed 15%+ of online revenue.
Program in need of a restructure for profitability and growth?
We have done the relaunch before — and we know what it takes to make the math work.