Industry · Food & beverage
Affiliate marketing for food & beverage brands.
A DTC beverage brand launched its first affiliate program with Surge — over 200% of MoM goal by month six, $5.87X ROAS in year one, majority of top-100 food & beverage publishers recruited.
What we do for food & beverage brands
Food & beverage is a trust-and-discovery vertical. Buyers learn about a new brand from a recipe round-up, a "best new launches" piece, a podcast, or a creator they already follow — not from a coupon stack. The publisher mix that actually grows the category leans heavily on recipe and food-content publishers, lifestyle editorial, and credentialed creators.
We also navigate the constraints unique to the category: ingredient and claim review, perishable shipping windows, BFCM gifting peaks that need to run themselves, and subscription economics that reward repeat-purchase publishers differently than first-purchase ones.
Publishers we activate for food & beverage
Food & recipe publishers
The Good Finds, Hearst food properties, recipe round-ups, gift-guide editorial — long evergreen tails on every placement.
Creator & influencer
LTK and Amazon Influencer Program creators, podcast hosts, recipe creators — endorsement-led content that converts.
Loyalty & subscription
Rakuten, TopCashback, Amex — for subscription-stage acquisition, reactivation, and BFCM peaks.
Result
A premium DTC beverage brand launched its first-ever affiliate program with Surge and ramped to over 200% of MoM goal by month six — $5.87X ROAS in the first year, with the majority of top-100 food & beverage publishers recruited and BFCM peaks running themselves.
Want a food & beverage audit?
We will benchmark your program against the top-100 publishers in your category and show you exactly which to recruit first.