Ryan Coombs
Co-Founder & CEO
Ryan leads strategy and client growth at Surge, with 10+ years building affiliate and partnership programs across DTC and marketplace brands.
About Surge
A senior team that has been on every side of the table.
Surge Affiliate Marketing is run by operators who have built programs in-house at brands, managed agency rosters, and recruited the publishers who actually drive revenue. We work as an extension of your team — never a vendor.
Why Surge exists
Affiliate marketing has a credibility problem. Too many programs are run on autopilot, optimizing the same coupon publishers month after month, calling that "growth". Our founders started Surge to be the opposite — a senior, hands-on team that pressure-tests every dollar against incrementality and only counts what actually drives the business forward.
We are a two-hub team by design. With offices in Los Angeles and Salt Lake City, we sit close to the creator economy on the coast and the outdoor / wellness / DTC brand clusters of the Mountain West — where modern affiliate works hardest.
A senior team with the receipts
26 years
collective experience in affiliate management across agency, network, and in-house roles.
1,000+ brands
represented across agency and network engagements.
$15,000 saved
on average in publisher onboarding and placement costs in the first 12 months.
16% of all US internet orders
go through affiliate channels — too big a channel to leave on autopilot.
Our team
Meet the team
RJ Kashare
Co-Founder & COO
RJ runs operations, network relationships, and the analytics behind every Surge program. Background in ecommerce growth and revenue ops.
Rebecca Norr
VP of Partnerships & Client Services
Rebecca leads partner recruitment, content, and client services — the day-to-day relationship work that compounds into long-term program health.
Testimonials
What founders say about working with Surge
“I believe everyone deserves access to clean, whole-food products they can trust. Surge has helped extend our products to high value sites and partners who've become our top revenue contributors.”
“Surge rebuilt our partner mix from the ground up. Within two quarters affiliate moved from an afterthought to a top-three acquisition channel.”
“We launched a new affiliate program and were not familiar with the channel or partnerships at all. Surge guided us through commission rates, ads, network, and exceeded our revenue expectations.”