Industry · Health & wellness
Affiliate marketing for health & wellness brands.
$5.87X ROAS · majority of top-100 food & beverage publishers recruited · BFCM peaks running themselves.
What we do for health & wellness brands
Wellness audiences are research-heavy and trust-driven. Generic coupon sites barely move them. The right publisher mix for wellness leans heavily on content publishers, creator-led review sites, and editorial wellness outlets — where a single high-credibility placement drives months of evergreen sales.
We also navigate the unique constraints: high margin sensitivity, ingredient/claim review, and stringent imagery and offer approvals — without slowing the program down.
Publishers we activate for health & wellness
Wellness content publishers
The Good Finds, Hearst, Condé Nast — long-form reviews and curated round-ups that drive discovery + trust.
Creator & influencer
LTK and Amazon Influencer Program creators — content with explicit creator endorsement that converts.
Loyalty & cashback
Rakuten, TopCashback, American Express — for subscription-stage acquisition and reactivation.
Result
A premium DTC beverage brand launched its first affiliate program and ramped to over 200% of MoM goal by month six — $5.87X ROAS in the first year, with the majority of top-100 food & beverage publishers recruited.
A separate clean-label health & wellness DTC brand generates $8X ROAS with Surge: "I believe everyone deserves access to clean, whole-food products they can trust."
Want a wellness-specific audit?
We know which content publishers cite which categories — and which creator partners deliver evergreen sales.