Category: <span>Affiliate Marketing 101</span>

Articles and guides on affiliate marketing, influencer partnerships, and ecommerce growth.

April 22, 2026 3 min read

What a healthy affiliate program looks like: the 10–20% revenue benchmark

A best-in-class affiliate program contributes 10–20% of total site revenue through a balanced full-funnel publisher mix. Here is how to benchmark your program against…

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Affiliate Marketing 101

April 15, 2026 3 min read

What is affiliate marketing? A 2026 guide for ecommerce founders

Affiliate marketing drives 16% of all US internet orders and acts as a low-risk, pay-for-performance growth channel for ecommerce brands. Here is how the…

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