The Surge journal
Deep-dives on partner mix, commission design, incrementality measurement, and the operational levers that separate a coupon-tax program from a profitable acquisition channel — written by the team that runs programs for ecommerce brands across the U.S.
Affiliate Program Audits
Maximize your affiliate channel success with strategic partnerships and data-driven insights.
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Influencer Integration Strategies
Learn to effectively establish your home goods affiliate program in just six straightforward steps.
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Amazon Strategy
On Amazon, every external affiliate-driven sale is a velocity signal that lifts Best Seller Rank. Creator partnerships pay back twice — in immediate sales…
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Publisher Strategy
A healthy affiliate program runs across six publisher categories — content, card-linked offers, shopping & deal, charity, tech solutions, and loyalty. Here is what…
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Network Strategy
There is no single best affiliate network. The right one depends on your category, growth stage, margin profile, and publisher mix. Here is how…
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Affiliate Marketing 101
A best-in-class affiliate program contributes 10–20% of total site revenue through a balanced full-funnel publisher mix. Here is how to benchmark your program against…
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Affiliate Marketing 101
Affiliate marketing drives 16% of all US internet orders and acts as a low-risk, pay-for-performance growth channel for ecommerce brands. Here is how the…
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