Case studies
Real programs. Real outcomes.
Six engagements across DTC verticals, published with full performance numbers under brand confidentiality. Named references available on a discovery call.
Pick a case by vertical or outcome
DTC beverage · First affiliate program
$5.87X ROAS · Majority of top-100 food & beverage publishers recruited
Established premium beverage brand launching its first affiliate program — reached 202% of MoM goal within 6 months.
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Flower subscription · Agency turnaround
Profitable in 2 months · 71% cost decrease
Fresh-flower DTC stuck in a stagnant program with overpaid publishers — rebuilt the partner mix and restored margins.
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Home furnishings · Program relaunch
$7.6X ROAS over 16 months · 17% YoY revenue lift
High-AOV home brand had shut down its affiliate program under a major network — relaunched profitable, scalable, partner-diverse.
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Women's apparel · 574% scaling
574% sales growth in 14 months · $8X ROAS
Fast-growing apparel DTC wanted transparency and scale — pruned 300+ low-value affiliates, doubled ROAS.
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Premium accessories · Lean-budget launch
$7.2X ROAS · 52% MoM growth for 5 straight months
Watches brand new to affiliate — built a high-performing channel on a lean budget that exceeded the "high" forecast by 76%.
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DTC skincare startup · As Seen In premium media
Tier-one fashion & lifestyle media at $1.25 eCPC
Early-stage skincare brand secured top-tier media placements at 37% below industry benchmark, with influencer seeding stacked on top.
Read case studyWhy anonymized?
We publish full performance numbers under brand confidentiality. The named brands behind these case studies are happy to be walked through on a discovery call — just ask for category-specific references when you reach out.
Testimonials
What founders say about working with Surge
“I believe everyone deserves access to clean, whole-food products they can trust. Surge has helped extend our products to high value sites and partners who've become our top revenue contributors.”
“Surge rebuilt our partner mix from the ground up. Within two quarters affiliate moved from an afterthought to a top-three acquisition channel.”
“We launched a new affiliate program and were not familiar with the channel or partnerships at all. Surge guided us through commission rates, ads, network, and exceeded our revenue expectations.”
Want a named-references walkthrough?
Schedule a 30-minute call and we will walk through full named programs in your category.