Industry · Home & furniture
Affiliate marketing for home & furniture brands.
High-AOV programs need lean commission structure and mid-funnel publishers, not bottom-funnel discounts.
What we do for home & furniture brands
High-AOV verticals make every affiliate dollar matter. A 10% commission on a $1,200 sofa is $120 — networks default to that flat structure and high-AOV brands quickly bleed margin.
We restructure commissions by partner tier and customer state (new vs returning), then recruit mid-funnel content and review sites that drive consideration — not coupon stackers chasing last-click attribution.
Publishers we activate for home & furniture
Mid-funnel content
Home & design editorial publishers — design awards, room makeover guides, product round-ups.
Review & comparison
High-intent review sites where buyers compare brands before committing to a high-ticket purchase.
BNPL & loyalty
Klarna and Affirm distribution unlocks high-AOV conversions; loyalty (Rakuten, Amex) for the lower funnel.
Result
A high-AOV home furnishings brand had shut down its affiliate program under a major network. Surge relaunched on the same network with a new strategy — $7.6X ROAS over 16 months, 17% YoY revenue lift, and 58% cost reduction in month one.
High-AOV program bleeding margin?
The audit will tell you exactly which publishers are eroding margin and which deserve a higher commission.